Rooster Teeth has traditional business sponsors in the form of broadcast and branded content advertising partners, and the time has come to separate the identity of the subscription video service and make the name more relevant and meaningful for the audience it serves.
FIRST has been a term largely used throughout the early days of the internet and Rooster Teeth where you were the "FIRST!" person to comment on anything. We've adapted it for our community members to be the FIRST for content, news, and more. You are all still supporting us in our adventure, but we've given you a new name.